Shopify Editions Platform Updates

Fanciful drawing of a storefront


by Paolo Vidali
The Winter 2024 update announcements have been released, with a full list available here. There's a lot going on, but we've parsed through it to pull out the highlights for you. (Please note, some of these features may be Shopify Plus-only, or may not be available for immediate use.)

Our top takeaways include:
  • Shopify is finally dropping the 100 variant per product limit, and raising it to 2,000 variants per product. This could dramatically expand the options for merchandising in apparel and other sectors where you typically have a high amount of options and SKUs per product.
  • There will be new product attribute sets coming out which will allow for swatch color management, and metaobjects will be editable right in the product admin, making managing supplemental product information easier.
  • Shopify themes will start to support universally-defined blocks, which means we can write more kinds of reusable code and increase efficiency. It will also support nesting sets of blocks within blocks, which will greatly expand the amount of content flexibility in the theme editor.
  • Shopify Functions, set to replace Scripts for Plus stores, offers new ways to filter discounts based on realtime buyer identification and purchase history attributes, all while the customer is still in checkout.
  • In B2B (for Plus), there is now a special sales rep role which can be assigned to members of your team, which allows them to cover specific B2B accounts and make orders on their customers' behalf.