About

We're all about collaboration —
and results.

Our approach

We're a small, nimble team that thrives in the personal relationships we've built with dozens of clients across the US — nothing gets us more excited than jumping in the trenches and digging deep into how businesses are run. Our partnerships run the gamut — we've shaped the digital footprint of local small businesses, startups, and retail giants, tailoring extensible solutions and helping clients scale through true collaboration.

For clients both local and nationwide, we offer the full range of services of an e-commerce agency with the friendly, personal, and innovative service of a small business. Our clients consistently say they value our transparency, precision, strong project management, and conversion-focused approach — the more you leverage our expertise, the more we can give you a return on your investment. We stand ready to earn your trust.

Our team

Founded in 2012 with the opening of our first office in New York's Hudson Valley, Hidden Gears is a web development, design and digital marketing agency specializing in e-commerce. As Shopify Partners and Shopify Experts since launch, we are also Google Partners with certifications in Google Ads, Google Analytics, and Microsoft Ads.

Now based in three locations across the US, we operate as a remote team with employees in Honolulu, Brooklyn, and the Berkshires. This approach allows us to hire the best talent regardless of location, as well as prioritize quality of life for our team and provide extended capacity for clients nationwide.

Paolo founded Hidden Gears in 2012, with deep experience in both pay-per-click advertising strategy and e-commerce web development. His expertise has been featured in CIO magazine, Mashable and Search Engine Journal, and he has been a national conference speaker on PPC and conversion rate optimization.

Since joining as a partner in 2016, Akemi has been head of design and project management at Hidden Gears. With a proven track record of running marketing campaigns tailored to her clients’ needs, Akemi follows a holistic approach that combines expertise in UX/UI, SEO, and responsive web design. She was a fellow of the Good Work Institute and is a contributor to the Shopify Partner’s Blog.

Joining the team in 2018, Lita brings over a decade of experience working in digital marketing with a focus on the retail and luxury goods sector. Specializing in site optimization, SEO/SEM, content creation, PPC management and effective ad campaigns, Lita employs a multi-tiered, omni-channel approach in executing digital strategies for brands and businesses.

Matt has been a full stack web developer for 15 years and leads all site builds at Hidden Gears. Prior to joining the team, he spent the last decade building custom websites and themes for agencies such as Avex & Harbinger, and was the technical lead of a Shopify Plus store where he handled everything from theme development and maintenance to custom app development.

Paolo Vidali
CEO + Owner

Paolo founded Hidden Gears in 2012, with deep experience in both pay-per-click advertising strategy and e-commerce web development. His expertise has been featured in CIO magazine, Mashable and Search Engine Journal, and he has been a national conference speaker on PPC and conversion rate optimization.

We look forward to being your digital partner for projects big and small.

Contact Us