A nine year partnership in marketing, development, and design on Shopify Plus.

Bluffworks began with an idea — that the perfect pair of do-anything, do-everything kind of pants was sorely missing from the menswear marketplace. Launched through a hugely successful Kickstarter campaign in 2012, Bluffworks continued to expand upon that idea — evolving into a fully-realized line of men's and women's travel clothing and performance wear.

It was clear that Bluffworks needed a custom solution in order to realize the complexity of their product options and fulfillment logic. Through an enduring partnership with the founding team, Hidden Gears has provided UX-focused custom coding and optimization, with ongoing marketing and product support tailored to the evolving needs of this fast-growing brand.

Thank goodness you've made a deep connection with the brand. We'd be nowhere close to where we are without you, and I'm grateful for all the ways you make it go. Thanks again. You guys are the best.

Stefan Loble,

Bluffworks screenshot

Design & Development

Bridging the gap in UX/UI and product positioning with a brand-focused approach, our work on the Bluffworks website converged key features intended to grow new acquisition and deepen brand loyalty with current customers.

With an existing site in place, and no room to grow the product line, Hidden Gears evolved the design language of the site, rebuilding the product logic framework from scratch on Shopify Plus. This facilitated the custom implementation of tailor-made product pages, visual merchandising for collections, landing pages, and an extensible lifestyle blog.