Toddlers Can Read
A digital transformation for the #1 at-home reading program in America
Founded by award-winning educator Spencer Russell, Toddlers Can Read was born out of a simple idea - that parents are not just the most capable people, but are also the most qualified teachers, when it comes to early reading. Learning to read is one of the most important skills a child can learn - one that impacts almost every stage of their future school and life development. And, while Spencer had a massive online following, an avid fanbase, and amazing results with his program, his curriculum wasn’t reaching as many parents as it should.
We had several relatively complex needs while designing our new site and Hidden Gears was able to tackle all of them.
They listened to my team and I in terms of what we needed the site to accomplish, and whenever we gave feedback (which we did quite often), they worked quickly to adjust the project timelines, retinker the site, and present our thoughts back to us in multiple different options for approval.
They were able to streamline and simplify the backend of our sales engine for us while simultaneously making the website beautiful and easy to interact with. Now, I have a website that people WANT to visit!
Spencer Russell,
Founder
Hidden Gears was engaged to do a full rebrand of the online store’s digital identity, extending to enhancements that would allow for future product options, bundles, and the ability to leverage the editorial copy and robust testimonials Spencer’s program had already garnered. The old site had a circular information architecture and there was room to refine the content strategy. We focused on the primary product, a bundle that offered the three courses at a discounted price as the highest-converting purchase, and structured content to guide the user towards this all-in-one curriculum which would maximize their success within the program.
Toddlers Can Read also offered a free workshop, which provided a sample lesson to curious parents at no charge. This offer was the highest converting assist to a full price purchase, so we redesigned the landing page to guide users through the key value propositions of Spencer's program, as well as establishing his expertise as an educator. Powerful testimonials and additional free resources were also designed to build trust in the TCR approach, and we also integrated content modules throughout the blog and newsletter as a way to bridge the gap between content and commerce.
The end result was a glossy, fully custom Shopify site that told a compelling story - that all children were capable of reading at an early age with a hands-on, screen-free approach - that has already made leaps and bounds for the TCR audience.
